Engagement Rate Calculator + Guide for 2023

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Engagement rates are the currency of the social media marketing industry.

Sure, vanity metrics like fans and impressions count for something. However engagement metrics like the number of likes and remarks offer your social media performance point of view.

That’s why engagement rate is often utilized as a selling point in influencer marketing media sets, or to assess a social project’s roi. But there are a few different ways to compute it.

Keep reading to learn more about social networks engagement rates– and utilize our free engagement rate calculator to learn how well your accounts are doing.

Bonus: Use our free engagement rate calculator to learn your engagement rate 4 ways quickly. Compute it on a post-by-post basis or for a whole project– for any social media network.

What is engagement rate?

Engagement rate is a social networks marketing metric that determines the amount of interaction a piece of content (or a campaign, or a whole account) gets compared to reach or fans or audience size.

When it concerns social networks analytics, follower growth is important, however it does not indicate a lot if your audience does not care about the content you publish. You require remarks, shares, likes and other actions that show your content is resonating with the people who see it.

What else counts as engagement? You might select to consist of all or a few of these metrics when determining your engagement rate:

  • reactions
  • likes
  • remarks
  • shares
  • conserves
  • direct messages
  • points out (tagged or untagged)
  • click-throughs
  • clicks
  • profile check outs
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker taps (Buy Instagram Verification Stories)
  • e-mails
  • “Get Directions” (Buy Instagram Verification account only)
  • use of top quality hashtags

Free engagement rate calculator

Are you ready to compute your engagement rate? Our free engagement rate calculator will help.

Utilize the calculator All you need to use this calculator is Google Sheets. Open the link, click the File tab and choose Make a copy to start filling in the fields.

To calculate the engagement rate of a single post, input 1 in No. of Posts field. To compute the engagement rate of numerous posts, input the total variety of posts in No. of Posts.

6 engagement rate formulas

These are the most typical solutions you’ll require to calculate engagement rates on social media.

1. Engagement rate by reach (ERR): most common

This formula is the most common way to compute engagement with social networks material.

ERR determines the portion of individuals who chose to engage with your content after seeing it.

Utilize the very first formula for a single post, and the second one to compute the typical rate throughout several posts.

  • ERR = overall variety of engagements per post/ reach per post * 100

To determine the average, build up the all the ERRs from the posts you wish to average, and divide by variety of posts:

  • Average ERR = Overall ERR/ Overall posts

Simply put: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more precise measurement than follower count considering that not all your followers will see all your content. And non-followers might have been exposed to your posts through shares, hashtags, and other methods.

Cons: Reach can vary for a range of reasons, making it a different variable to manage. An extremely low reach can result in a disproportionately high engagement rate, and vice versa, so be sure to keep this in mind.

2. Engagement rate by posts (ER post): finest for specific posts

Technically, this formula measures engagements by followers on a specific post. Simply put, it resembles ERR, except instead of reach it informs you the rate at which followers engage with your content.

Most social networks influencers calculate their typical engagement rate by doing this.

  • ER post = Overall engagements on a post/ Overall fans * 100

To compute the average, add up all the ER posts you wish to average, and divide by variety of posts:

  • Average ER by post = Total ER by post/ Total posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a better way to assess interactions based upon how many individuals have actually seen your post, this formula replaces reach with fans, which is typically a more stable metric.

To put it simply, if your reach changes frequently, utilize this technique for a more precise measure of post-by-post engagement.

Cons: As pointed out, while this may be a more steady way to track engagements on posts, it does not necessarily supply the full picture given that it does not represent viral reach. And, as your fan count increases, your rate of engagement could drop off a little.

Ensure to see this stat alongside follower growth analytics.

3. Engagement rate by impressions (ER impressions): finest for paid content

Another base audience metric you could select to measure engagements by is impressions. While reach measures the number of individuals see your content, impressions track how often that material appears on a screen.

  • ER impressions = Overall engagements on a post/ Total impressions * 100
  • Typical ER impressions = Overall ER impressions/ Overall posts

Pros: This formula can be useful if you’re running paid material and require to assess efficiency based on impressions.

Cons: An engagement rate equation that utilizes the variety of impressions as the base is bound to be lower than ERR and ER post formulas. Like reach, impression figures can also be irregular. It may be a good concept to use this technique in conjunction with reach.

Find out more about the distinction between reach and impressions.

4. Daily engagement rate (Everyday ER): best for long-lasting analysis

While engagement rate by reach steps engagement versus maximum direct exposure, it’s still good to have a sense of how frequently your followers are engaging with your account daily.

  • Daily ER = Overall engagements in a day/ Total fans * 100
  • Average Everyday ER = Total engagements for X days/ (X days * followers) * 100

Pros: This formula is a great way to determine how typically your fans connect with your account on a daily basis, rather than how they communicate with a specific post. As an outcome, it takes engagements on brand-new and old posts into equation.

This formula can likewise be customized for specific use cases. For instance, if your brand only wishes to determine daily comments, you can change “overall engagements” appropriately.

Cons: There’s a reasonable quantity of room for mistake with this technique. For instance, the formula does not account for the reality that the very same follower may engage 10 times in a day, versus 10 followers engaging as soon as.

Daily engagements can also differ for a variety of reasons, including how many posts you share. For that reason it might be worthwhile to plot day-to-day engagement versus number of posts.

Growth=hacked. Arrange posts, talk to consumers, and track your efficiency in one location. Grow your company much faster with Best SMM Panel.

5. Engagement rate by views (ER views): finest for video

If video is a main vertical for your brand name, you’ll likely wish to know the number of people select to engage with your videos after seeing them.

  • ER view = Total engagements on video post/ Total video views * 100
  • Average ER view = Total ER view/ Total posts

Pros: If one of your video’s objectives is to generate engagement, this can be an excellent way to track it.

Cons: View tallies often include repeat views from a single user (non-unique views). While that audience might enjoy the video multiple times, they may not necessarily engage numerous times.

6. Expense per engagement (best for measuring influencer engagement rates)

Another helpful formula to add to your social networks toolbox is expense per engagement (CPE). If you have actually selected to sponsor material and engagement is a key objective, you’ll need to know how much that financial investment is paying off.

  • CPE = Overall amount invested/ Overall engagements

Many social media advertisement platforms will make this estimation for you, along with other object-oriented estimations, such as cost-per-click. Make certain to inspect which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to compute engagement rate instantly

If you’re tired of determining your engagement rate by hand, or you’re just not a math individual (hi!), you may want to think about utilizing a social media management tool like Best SMM Panel. It allows you to evaluate your social media engagement throughout social networks from a high level and get as detailed as you want with customized reports.

Here’s an example of what looking at your engagement information in Best SMM Panel looks like:

Pursue complimentary for 1 month Besides revealing you your overall post engagement rate, you can likewise see what kinds of posts get the greatest engagement (so you can make more of those in the future), and even the number of individuals visited your website.

In Best SMM Panel reports, it’s extremely simple to see the number of engagements you overcame a time period, what is being counted as an engagement for each network, and compare your engagement rates to previous time periods.

Pro tip: You can arrange these reports to be created immediately and advise yourself to sign in as often as you want.

An excellent bonus offer is that with Best SMM Panel, you get to see when your audience is most likely to engage with your posts– and arrange your content appropriately.

What is a good engagement rate? Many social networks marketing experts agree that a good engagement rate is in between 1%to 5%. The more followers you have, the harder it is to achieve. Best SMM Panel’s own social media team reported a typical Buy Instagram Verification engagement rate of 4.59% in 2022 with 177k fans.

Now that you know how to track your brand name’s social networks engagement, checked out how to increase your engagement rate.

Usage Best SMM Panel to track and improve engagement rates across all your social networks channels. Attempt it free today.

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