7 Ways To Use Google Trends For SEO & Content Marketing

Posted by

Google Trends is a remarkably useful tool for keyword research study, particularly when using innovative search options that are virtually concealed in plain sight.

Check out the different Google Trends menus and alternatives and find apparently limitless methods to acquire more keyword search volume insights.

Learn new methods to unlock the power of one of Google’s essential SEO tools.

The Value Of Google Trends

While Google Trends is accurate, it does not show the amount of traffic in actual numbers.

It reveals the varieties of queries made in relative percentages on a scale of zero to 100.

Unlike Google Trends, paid SEO tools supply traffic volume numbers for keywords.

But those numbers are only estimates that are extrapolated from a mix of web traffic information suppliers, Google Keyword Planner, scraped search results page, and other sources.

The clickstream data normally originates from anonymized traffic information obtained from users of specific pop-up blockers, internet browser plugins, and some complimentary anti-virus software.

The SEO tools then apply an estimation that corresponds to their best guess of how that data correlates with Google keyword search and traffic volume.

So, although paid SEO tools provide estimates of keyword traffic, the data provided by Google Trends is based upon real search inquiries and not guesses.

That’s not to state that Google Trends is much better than paid keyword tools. When used together with paid keyword tools, one can acquire a near-accurate concept of real keyword search volume.

There are other functions in Google Trends that can help call in accurate segmentation of the keyword information that helps to understand what geographic locations are best for advertising efforts and also find new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of absolutely no to 100.

You can’t truly know if the trend is reporting numerous keyword searches or thousands because the chart is on a relative scale of absolutely no to one hundred.

However, the relative numbers can have more indicating when they are compared with keywords for which there are known traffic levels from another keyword phrase.

One method to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are currently understood, for instance, from a PPC campaign.

If the keyword volume is specifically large for which you don’t have a keyword to compare, there’s another method to find a keyword to use for comparison.

A contrast keyword does not have to be related. It can be in a completely different vertical and might even be the name of a trending celeb.

The important thing is the general keyword volume data.

Google releases a Google Trends Daily Trends web page that reveals trending search queries.

What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches per day, and so on.

Example Of How To Pinpoint Search Volume

I’m going to utilize the search phrase [how to reduce weight] as an example of how to use Google Trends to get a close concept of actual search volume.

The way I do it is by utilizing recognized search volumes and comparing them to the target keyword phrase.

Google provides search volumes on its trending searches page, which can be adjusted for what’s trending in any nation.

On this particular day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Action 1. Find Search Patterns For Target Keyword Phrases

The target keyword expression we’re researching is [how to reduce weight]

Below is a screenshot of the 1 year trend for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly steady pattern line from September 2021 to September 2022.

Then I included the 2 keyword phrases for which we have a close search volume count to compare all 3, however for a 24-hour period.

I use a 24-hour period since the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red trend line, is best in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above contrast tells us is that the expression [how to drop weight] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to drop weight] is 50% of the keyword phrase [Ana De Armas]Due to the fact that we know that [Ana De Armas] has a search volume of roughly 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ questions on the same day, we can say with sensible precision that the keyword phrase, [how to slim down] has around an everyday search volume of around 30,000 on an average day, offer or take a few thousand.

The real numbers might be greater since Google Trends shows the highs and lows at particular points of the day. The overall for the day is highly likely greater.

The above hack isn’t 100% precise. However it suffices to give a strong ballpark concept and can be utilized to compare with and confirm theorized information from a paid keyword research tool.

Related: How To Do Keyword Research Study For SEO

2. Discover Insights From Time-based Trends

There are two basic ways to look at the keyword information: extended throughout over longer amount of times and much shorter time periods.

Extended Period Trends

You can set Google Trends to show you the traffic patterns extending back to 2004. This is important for showing you the audience patterns.

  • Upward Long-Term Trends: If a pattern is consistently increasing, this implies you require to focus energy on producing material for this trend.
  • Down Long-Term Trends: If the trend line is progressively moving down, then it may be a signal that audience material consumption is changing.

For instance, review this five-year trend for [WordPress] the search term, WordPress the software application, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear down pattern for WordPress in all 3 variations.

The downward pattern encompasses related expressions such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons search patterns go down. It can be that people lost interest, that the interest went somewhere else or that the pattern is obsolete.

The digital cam product classification is a good example of a downward spiral caused by an item being replaced by something else.

  • The digital camera triggered the downturn in searches for conventional analog electronic cameras.
  • The iPhone started the downward spiral of the digital video camera.

Knowing which way the wind is blowing could help a content online marketer or publisher understand when it’s time to bail on a topic or item classification and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Newbie’s Guide

3. Associated Subjects And Queries

Google Trends has two great features, one called Related Topics and the other Related Queries.


Topics are search inquiries that share a principle.

Determining related topics that are trending upwards works for discovering how an audience or consumer demand is shifting.

This details can, in turn, provide concepts for material generation or new item choices.

According to Google:

“Associated Subjects

Users searching for your term also searched for these subjects.

You Can View by the Following Metrics

Top– The most popular topics. Scoring is on a relative scale where a worth of 100 is the most typically searched topic and a value of 50 is a topic searched half as often as the most popular term, and so on.

Increasing– Related subjects with the biggest increase in search frequency given that the last time period.

Results marked “Breakout” had a remarkable boost, most likely due to the fact that these topics are new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Associated Subjects.

Top questions are typically the most popular searches. Increasing Inquiries are questions that are becoming popular.

Screenshot from Google Trends, September 2022

The information from Increasing Queries are excellent for staying ahead of the competitors.

4. Short-Term Patterns Can Bring Massive Traffic

Seeing keyword trends in the short view, such as the 90-day and even 30-day view, can expose important insights for profiting from quickly altering search trends.

There is a ton of traffic in Google Discover as well as in Google News.

Google Discover is tied to trending subjects connected to searches.

Google News is of the moment in terms of existing events.

Websites that target either of those traffic channels take advantage of understanding what the short-term patterns are.

A benefit of seeing short-term patterns (1 month and 90 trends) is that particular days of the week stand apart when those searches are popular.

Knowing which days of the week interest spikes for an offered subject can assist in preparation when to publish specific kinds of topics, so the content is right there when the audience is looking for it.

5. Keywords By Classification

Google Trends has the performance for limiting keyword search query inventory according to category topics.

This provides more accurate keyword information.

The Categories tab is very important due to the fact that it refines your keyword research to the right context.

If your keyword context is [autos], then it makes good sense to properly refine Google Trends to show simply the data for the context of vehicle.

By narrowing the Google Trends information by classification, you will be able to discover more accurate details related to the subjects you are looking into for content within the appropriate context.

6. Determine Keyword Data By Location

Google Trends keyword info by geographic location can be utilized for identifying what areas are the very best to outreach to for website promotion or for customizing the content to specific regions.

For example, if particular type of products are popular in Washington D.C. and Texas, it makes sense to aim marketing activity and localized material to those locations.

In fact, it might be helpful to focus link-building advertising activities in those areas initially considering that the interest is greater in those parts of the country.

Keyword popularity info by region is important for link building, material production, material promotion, and pay-per-click.

Localizing content (and the promo of that material) can make it more pertinent to the people who are interested in that material (or product).

Google ranks pages according to who it’s most pertinent, so including geographical nuance into your content can assist it rank for the many people.

7. Target Search Intents With Search Types

Google Trends gives you the ability to more improve the keyword data by segmenting it by the kind of search the information comes from, the Search Type.

Refining your Google Trends research study by the type of search enables you to get rid of the “noise” that may be making your keyword research fuzzy and assist it become more precise and meaningful.

Google Trends data can be improved by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a fantastic method to identify search patterns for content with the word “how” due to the fact that a great deal of individuals search on Buy YouTube Subscribers using expressions with the words “how” in them.

Although these are searches carried out on Buy YouTube Subscribers, the patterns data works due to the fact that it reveals what users are trying to find.

A Google Trends search for how, what, where, when, why, and who shows that search inquiries starting with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends restricts contrasts to five keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword phrases include training content that uses words like” how to,”refining your research study with the Buy YouTube Subscribers search type might provide helpful insights.

For instance, I have actually found that Buy YouTube Subscribers Search shows more relevant “associated subjects” and “associated queries” information than looking into with “web search” chosen.

Here’s another example of how utilizing various sort of search types helps improve Google Trends data.

I did the very same how, what, where, when, why, and who searches but this time utilizing the News Browse improvement.

Screenshot from Google Trends, September 2022 The search trends in Google News are incredibly different than the search patterns on Buy YouTube Subscribers. That’s since people wish to know the”what “and”how”types of information in Google News. When creating content associated to news, identifying the correct angle to report

a news item is important. Understanding that the words”what”or” who”are most relevant to a subject can be useful for crafting the title to what the readers are most interested in. The above is the view of search inquiries for the previous 90 days. When the same keywords are

browsed using the 5-year viewpoint, it ends up being clear that the “who”

type keywords tend to increase according to existing events. As an example of how present events influence trends, the greatest spike in searches with the word”who”

took place in the days after the 2020 presidential election. Every Browse Type question refinement reveals a different help to refine the outcomes so that they show more precise details. So

, provide the Search Type choices a shot because the details that is supplied may be more accurate and helpful

than the more general and possibly loud”web search “version. Unlock The Hidden Power Of Google Trends Free tools are typically thought about to be less beneficial than paid tools. That’s not necessarily the case

with Google Trends. This post notes 7 ways

to find helpful search-related patterns and patterns that are definitely accurate, more than some search-related information from paid tools.

What’s especially notable is that this post only starts to scratch the surface area of all the info that’s readily available. Take A Look At Google Trends and learn additional methods to mix various search patterns to obtain much more helpful details. More Resources: Featured Image: Studio Romantic/Best SMM Panel