Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad discussed that it wasn’t Google that was bad it was the Internet. Then she suggested that a person of the reasons for keeping users on Google is since the web isn’t constantly a good experience.
Ex-Googler Marissa Mayer
Marissa Mayer was staff member # 20 at Google. She played key roles in essentially all of Google’s major products, consisting of Google search, regional, images, and AdWords, to name a few.
She left Google to end up being president and CEO of Yahoo! for five years.
Mayer was not just there at the start of Google but contributed in shaping the business, which gives her a distinct point of view on the company and its thinking, to some degree.
What is the Factor for Zero-Click SERPs?
Marissa Mayer appeared on a current Freakonomics podcast that was on the subject of, Is Google Worsening?
In one part of the podcast she firmly insisted that Google search is only a mirror and does not create the poor quality of the search results.
She asserted that if the search results page are worse that’s just due to the fact that the Web is worse.
The podcast then carries on to discuss highlighted snippets, what some in the search marketing neighborhood call zero-click search engine result.
They’re called zero-click due to the fact that Google reveals the info a user requires on the search results page so that the users receive their answer without having to click through to a site.
Google formally states that these search features are created to be useful.
Marissa Mayer suggested that another inspiration to keep individuals from clicking to a website is due to the fact that the quality of the Web is so bad.
The podcast host started the discussion with his interpretation of what featured snippets are:
“One method Google has tried to combat the overall decrease in quality is by supplementing its index of a trillion websites with some content of its own.
If you ask a simple concern about cooking or the age of some politician or star, and even what’s the very best podcast, you may see what Mayer calls an ‘inline result,’ or what Google calls a ‘featured snippet.’
It’s a little bit of text that addresses your concern right there on the search-results page, with no requirement to click a link.”
Mayer offered her viewpoint that Google may be “reluctant” to refer users to websites.
“I believe that Google is more reluctant to send users out into the web.
And to me, you know, that points to a natural tension where they’re stating,
‘Wait, we see that the web often isn’t an excellent experience for our searchers to continue onto. We’re keeping them on our page.’
Individuals might view that and state,
‘Well, they’re keeping them on the page since that helps them make more money, gives them more control.’
But my sense is that recent uptick in the variety of inline outcomes is because they are worried about a few of the low-grade experiences out online.
I think that the problem is really tough.
You may not like the manner in which Google’s solving it at the minute, however given how the web is altering and progressing, I’m not exactly sure that the old technique, if reapplied, would do in addition to you ‘d like it to.”
What Is the Motivation Behind Included Bits?
The reason Google offers for supplying highlighted bits in the search engine result is that they are hassle-free for users.
Google’s assistance files explain:
“We show featured snippets when our systems determine this format will help individuals more easily find what they’re looking for, both from the description about the page and when they click on the link to read the page itself. They’re particularly valuable for those on mobile or browsing by voice.”
Marissa Mayer’s opinion matters since she played a crucial role in shaping Google, from Browse to AdWords to Gmail.
Certainly she’s only using her viewpoint and not stating a truth that Google is hesitant to send out traffic to websites because the quality of the Web is bad.
However could there be something to her observation that Google is simply a mirror and that websites today are not excellent?
Think about that in 2022, there were 8 formally acknowledged Google updates.
Of those 8 updates, six of them updates were spam updates, useful content updates and item review updates.
Most of Google’s updates in 2022 were developed to eliminate low quality web content from the search results.
That focus on weeding out poor quality sites lines up with Marissa Mayer’s view that the Internet today has plenty of low quality content.
The history of Google’s algorithm updates in 2022 conforms to Marissa Mayer’s observation that web material is bad which it affects the quality of search results page.
She stated that she gets a sense that Google may be “worried about a few of the low-quality experiences out on the internet,” which’s one of the reasons why it may be “hesitant” to send out traffic to sites.
Could Marissa Mayer be saying aloud what Googlers might not say in public?
Listen to the Freakonomics podcast here
Is Google Becoming Worse?
Included image by Best SMM Panel/Koldunov