Google’s John Mueller: WordPress Not Naturally Much Better For SEO

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In action to a thread on Reddit, Google Search Advocate John Mueller states there’s no intrinsic SEO benefit to utilizing WordPress compared to coding a site yourself.

A thread in the r/SEO online forum asks a familiar question lots of practitioners encounter in their professions.

Is WordPress better for SEO than coding your own site?

Other variations of that question consist of, “is WordPress better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the response is constantly the exact same.

WordPress isn’t naturally better for SEO than any other choice. It’s one of numerous ways to construct a site that ranks in Google.

Mueller On WordPress For SEO

In reaction to whether utilizing WordPress is better for SEO than coding your own site, Mueller states:

“Not for SEO, however you can focus more on the content if you don’t invest all your time producing a brand-new CMS for yourself. (some people prefer making a CMS, so YMMV).”

As Mueller says, the most considerable benefit WordPress provides is the ease of usage compared to manually composing code.

However, that’s only beneficial to the site owner. It makes no difference to Google if a website is constructed with WordPress.

This concern comes up often and is worth revisiting due to the false information flowing around WordPress and SEO.

For example, take the second-most upvoted remark in the Reddit thread directly underneath Mueller’s.

An individual claims, “Google understands WordPress well,” as though Googlebot can crawl WordPress websites more efficiently than other CMSs.

That’s incorrect, though the myth of WordPress being better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. To learn more regarding the SEO capabilities of WordPress compared to other content management systems, see this article from SEJ Creator Loren Baker. Baker notes the 25 finest SEO-friendly alternatives to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/Best SMM Panel