Google: Product Reviews Linking To Multiple Sellers May Get Boost

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A product evaluation page connecting to multiple sellers might get a ranking increase if all else were equal, Google’s Alan Kent confirms.

Google Developer Advocate Alan Kent states product evaluations connecting to multiple sellers may get a ranking increase over evaluations linking to one. Kent verified this on Buy Twitter Verification in action to a question about Google’s paperwork on how to write top quality item reviews.

There’s a line in the document that checks out:

“Consider including links to numerous sellers to give the reader the choice to buy from their merchant of choice.”

Does that mean a website is disadvantaged if it only connects to one seller?

Kent states yes, connecting to just one merchant would put the site at a downside.

A product review page linking to several sellers could get a ranking increase if all else were equal.

It can be an excellent concept to connect to numerous merchants when writing a product review, as it supplies readers with alternatives and allows them to compare prices and accessibility.

Providing customers with multiple ways to buy an item shows Google you’re trying to be practical.

Connecting to just one seller could provide the impression that the sole function of the product review is generating affiliate earnings.

However, it’s still essential to divulge any potential biases or financial rewards you might have for connecting to certain merchants, even when there’s more than one choice.

Additionally, it’s always good practice to examine and ensure you are adhering to any affiliate program terms or guidelines prior to you post your product review.

That includes Google’s standards, which say you ought to use the rel=”sponsored” or rel=”nofollow” characteristics when publishing affiliate links.

Included Image: Tikhonova Yana/Best SMM Panel